Dashboard
Welcome on Board,
β
Chats assigned to you
β
Unassigned chats
β
Total chats open
β
Follow-ups pending on you
Things assigned to you are
Loadingβ¦
Loadingβ¦
Loadingβ¦
π€
Your AI Team β 8 agents. Some run 24/7 (Simran, cron jobs), others run on demand (Maya, Research, Content). All log to Activity Logs.
π’ via API (cloud, auto-running)
π€
Simran
WhatsApp Sales & Support
Customer-facing AI on WhatsApp. Replies in Hinglish, qualifies leads, books ghee orders, escalates milk + complaints. Powered by Claude Sonnet 4.5.
β°
Follow-Up Bot
Re-engagement Cron
Hourly cron β finds leads who went quiet, sends one warm same-day nudge. Honours scheduled-followup tags (1h, 1d, 1w, etc).
πΎ
Backup Bot
Auto-snapshot
Snapshots brain, pending, admin HTML, Shopify tokens, all leads before every push. Daily KV snapshot at midnight IST. 30 local copies, 90 days in KV.
π‘ Local Host (PC, Claude Max OAuth)
π£
Maya
Marketing Agent
Watches Meta + Google Ads. Pauses underperformers, drafts ad copy/scripts/captions, builds outbound lead lists, tracks competitors. All money requests routed through money-guard β Notifications β Escalations.
π€
Manager
Operations Boss
Runs the 07:00 IST daily meeting. Reads HR + Finance + Maya outputs, resolves agent conflicts, picks direction. Posts the morning report to Notifications β Daily Reports. Escalates money + irreversible decisions to Angad.
π§ββοΈ
HR
Quality / Auditor
Reads every agent's logs (Simran + Maya + Finance + Manager). Writes daily scorecards on tone, accuracy, rule-adherence, escalation discipline. Flags issues to Manager. Critical signals β Notifications β Escalations.
π°
Finance Team
CFO / Money
Pulls daily revenue from the new Milkcrop API + ad spend from Meta/Google. Computes MER, ROAS, CPL, CAC, gross margin per SKU. Sets recommended daily ad budget. All money moves require Angad's approval β never auto-spends.
Select a conversation to view the chat
π Open cases β problems Simran is holding until resolved
βοΈ Drafts waiting for you
π¨ Failures β last 24 hours
π Recent activity
π
WhatsApp Templates β pre-approved by Meta for sending OUTSIDE the 24-hour customer window. Use for re-engagement, broadcasts, order updates. Each
{{N}} is a variable you fill in before sending.Loading templates from your WhatsApp Business Accountβ¦
π«
Ignore List β phone numbers Simran will NEVER reply to or store. Use for vendors, agencies (Digibells, Delhivery), family, or your own numbers. Changes take effect within 60 seconds (no redeploy needed). Adding a number also purges any existing chat history + lead record for that phone.
β Add a number
Loading ignore listβ¦
Loading scheduled follow-upsβ¦
π€
Maya runs in Claude β tell her what to do there. This dashboard shows what's running, what she's done, and lets you post / brief / control ads manually.
π Ad Performance (last 7 days)
Loadingβ¦
βοΈ Quick Post β FB + Instagram
πΉ Creative Brief for Video Editor
Maya analyzes your ad performance + top organic posts, then writes a producible brief for your video editor β shots, voice-over, music, props, deliverables.
Pulls last 14 days of ad data + top FB posts to inform the brief
π₯ Recent Meta Lead Ad Submissions
Loadingβ¦
Daily business reports auto-generated at 8 AM IST. Also pushed to your WhatsApp and Discord. 180-day retention.
Loadingβ¦
-
-
| Time | Kind | Data |
|---|---|---|
| Loading⦠| ||
π§ͺ Quick Tests
π Shopify Connection
Checkingβ¦
Add a team member
Team
Current offers & discounts
Whatever you write here is the ONLY thing Simran may offer. Leave blank = no discounts, she sells on value only.
Approved delivery areas
FAQs β what Simran knows
Enter a phone number to see full customer history (profile, MilkRide data, dossier timeline, recent chats, Claude monitor verdicts).
Loadingβ¦
Loadingβ¦
Loading ordersβ¦
Active discount codes β applied at checkout.
Loading discountsβ¦
Click price or inventory to edit inline. Blur to save.
Loading productsβ¦
Loadingβ¦
π Welcome back, Angad Β· Approval Desk
Items waiting for your sign-off before agents proceed.
Loadingβ¦
π Projects
Approved work β what each team is doing, what is blocked, and a chat to talk to them.
Loadingβ¦
Loadingβ¦
π¬ Agent Chats β talk 1-on-1 with any agent
Pick an agent to chat 1-on-1.
π Sales Department
π§βπΌ
Sales Team Leader
Team Lead Β· Live Supervisor
Reviews every Simran reply, triggered within ~60s of any Simran activity. When Simran is quiet, switches to strategy mode and plans how to grow sales.
π¬
Simran
Sales Rep Β· WhatsApp
Customer-facing AI. Qualifies leads, books ghee orders. New to the job β every reply is reviewed by the Team Leader.
π Sales numbers
Loadingβ¦
π Live review feed
Loadingβ¦
π£ Marketing Department
π¨
Maya
Marketing Lead
Runs ads, drafts creatives, builds lead lists, tracks competitors.
π Maya's activity feed
Loadingβ¦
π° Finance Department
π
Finance Team
CFO
Tracks revenue + ad spend, computes MER/ROAS, sets the budget.
π Today's numbers
Loadingβ¦
π Finance Team feed
Loadingβ¦
π Executive Floor
π€
Manager
Operations Boss Β· On Rounds
Walks every floor every 10 minutes. Reviews direction + progress on Sales, Marketing, Finance, then hands each agent their next task. Runs the daily meeting, owns the Mistake Chain, escalates money to Angad.
π§ββοΈ
HR
Head of People & Quality Β· On Rounds
Walks every floor every 10 minutes. Inspects the quality of work on Sales, Marketing, Finance β the standard is perfect, not just fine. Clean floor passes; any flaw goes to the Manager or straight to Escalations.
π Daily reports & exec feed
Loadingβ¦
π¬ Meeting Room
Discussions
Loadingβ¦
Pick a discussion, or start a new one.
Loadingβ¦
π Activity timeline
Loadingβ¦
π Notifications by this agent
Loadingβ¦
π¬ Meeting posts by this agent
Loadingβ¦